Christoph C. Cemper is the founder of LinkResearchTools (LRT) and creator of Link Detox, the world leading solution for link analysis. He wants to share with you today some valuable knowledge he has gained along the way. He admits the several mistakes he made, but has learned from all of them. Here are his worst online marketing mistakes ever made so you can avoid them.
He believes that whenever he would let a month pass without running his webinar he lost tons of opportunities. Webinars are one of the most powerful and effective way to let people know what your product is and what it does. Webinars are helpful especially when you have a complex product to sell, such as LinkResearchTools (LRT). Using webinars are a way to educate people visually and showing instead of telling.
Christoph C. Cemper built LinkResearchTools (LRT) to show trustworthy and new link data that can be used for online marketing, link building, and SEO work. He knew the product, had the ability to show it, and present the benefits to the world. If he had the ability to build a demo and transfer the passion he had invested into it, why not take advantage of it? If you don’t show other your enthusiasm and determination you have about your product, you are making a huge mistake.
Combining a webinar with a Q&A regarding your market and business is the perfect way to sell. In Christoph C. Cemper’s case he would open up a space to talk about online marketing and SEO questions to sell his business. Some of the questions he used were as simple as, “What’s Google up to?”, “How can I improve my rankings?”, “What are the most important ranking factors?”, “How can I achieve online success?”
Running a live webinar is an easy and direct way of learning about the want and needs of your potential clients, answer their questions, and solve their problems. By educating them about your product you begin to path the way to their success.
Additionally, you can use the same information to your advantage in different ways. For one thing, you can to train people on your team, new or experienced. You can also use the material to discover who are the under-qualified and unengaged job applicants. Christoph C. Cemper provides his webinar material to people who apply to jobs as part of their material and later as for feedback on it.
Find out more about Christoph C. Cemper’s tips here.
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