- “Data should be what drives your business, both in strategy and in operations” – Tim Clark
- Process driven, traditional business
- Scripts
- Checklists
- Workflows
- Data driven, modern business
- Capture detailed data on every metric that matters
- Review the data regularly, look for trends, cycles
- Adjust according to what the data is telling you
- Pricing, product offering, production, promotions, advertising, hiring, all driven by data
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